Soda Wars
Facebook Battle Grounds
Coca-Cola Vs. Pepsi
Round 1: Frequency of Posts
The Coca-Cola brand
rarely post due to the fact that their most recent post was
December 2015.
The Pepsi brand posts
more frequently. They posts approximately 5-7 days apart from their last post
but significantly more often than Coke seeing that Pepsi’s most recent post was
February 26, 2016 and the post before was February 20, 2016.
Round 2: Type Content Displayed
The kind of content Coca-Cola post are videos and images/how-to’s that display new ways of
using the Coca-Cola product.
The kind of content Pepsi post consist of prize
giveaways, images/how-to and videos that
display new ways of using the Pepsi product.
Round 3: Exercises the 50/50 Rule
Coca cola does follow the 50/50 rule but doing so
they still involve their products by promoting their products through interesting
stories or events that take place in the community that involve their product –
for example consumers drinking a coke at a baseball game.
Pepsi follows the same approach like Coca cola in the 50/50 rule by
promoting their products through interesting stories or events that take place
in the community that initially emphasis’ the use of their product – for
example Pepsi Superbowl halftime show with consumers drinking Pepsi.
Round 4: Use of Keywords
Some of the keyword phrases used by the brand
on their posts include: “#shareacoke”, “chilled
beverage”, “happiness”, “happy drinking”, and “beverage revolution”.
Some keyword sentences used by Pepsi in their
posts include: “Pepsi Half-time show”, and
“#PepsiMoji”.
Tie Breaker:
Coca Colas most successful recent posts was “Bringing back Cherry Coke”, receiving the
most likes in 2015 -16K likes .Coco-cola posted an image of a coke fan holding
the traditional cherry Coca-Cola embracing the cherry theme and expresses through
the painted cherries on her nails. I think the posts were so successful because it was able to ignite memories of
the older generation who enjoyed the great taste of cherry coke and who is now
able to share this favourite drink with the younger generation. Overall attracts
old time users and new consumers.
Pepsi most successful recent posts was the “Time to get away” captioned picture; receiving
the most comments and likes this February with 1.4K likes.
I think the posts were so successful because it
allowed users of the product to relate to when they drink Pepsi and how it
makes them feel. It also allowed feedback for the company in knowing how
consumers felt towards their product and the many benefits and overall
satisfaction their products brings to its fans.
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