Social Media Study Analysis: Coca-Cola

Social Media Study Analysis:

By: Tashante Josephs

Coca-Cola

Coca-Cola being such a household name makes the company one step ahead of its competitors in the overly popularized soft drink industry. Although the company seems to face many challenges from other highly recognizable brands in the market, Coca-Cola has always found a way to stay on top and relevant to this very day with its infamous signature tattooed to the bright red can. Looking at how the brand positions itself, who wouldn’t want a sip of that drink?

Remaining relevant has never been an issue for the brand. Coca-Cola is a brand that innovates and adapts to constantly changing consumer preferences by strategically satisfying consumer needs and influencing buying habits. This is outcome is possible for this brand because of its utilization of social media that in return enhances their overall brand image while increasing brand awareness. Coca-Cola’s use of social media does impact the overall attention the company generates from a direct interaction platform with fans.  Their social media pages were also used as a platform to promote and run campaigns especially the most recent Share a Coke campaign:

receiving attention globally. 

Coca-Cola’s strengths are its ability to attracting customers who are in it for the long run who will eventually bring customer loyalty to the brand. Seeing that Coca cola is company who stresses on its tradition and long-term history of satisfying their customers this is evident by how they appear on their social media site. Coca-Cola appear on several social media sites including Twitter, Facebook, Google plus and Instagram. On such sites, the company posts videos, pictures and establish memorable hashtags to generate interest and hopefully persuade consumers to support their products. Coca-Cola's primary goal with the use of social media is to engage fans and generate interest around their products to enhance brand's image and distribute their products on a international level.