Social media is the best form for
companies to reach their customers. In order for the company to be successful
on their social media platforms. They must be active with the customers and
keep them updated with current promotions and products their company is
launching. By doing this they keep their target markets interested and feel
important.
Currently Crush is currently
active on 5 social media which include: Facebook, Link In, Twitter and
Instagram as well as google+. Unfortunately they are not currently very active
on social media. Their last post on Facebook was on December 29 2014, and
January 1 2015. Before their last post on Facebook they were very active on
their Facebook, however it seems that despite their last post on twitter they
discovered that the majority of their target market used twitter.
They interact best with their
customer by simply posting their video advertising and promotions available to
their customers. This is how they keep their audience interested and in the
loop. Especially around Christmas
seasons is when the company is most active on social media incorporating their
product into Christmas recipes.
On their social media they
receive quite a bit of negative reviews on their product and unfortunately they
do not respond or engage with their customers to address their issues.
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