Both of these brands seem to only be active during major
selling seasons. Such as Christmas and Thanks giving. During this time they
both would post every few hours and be interactive with their customers. After
their main peak seasons both companies only post monthly. The type of post they
make are mostly videos or a small attention grabbing ads. The company does not
follow the 50/50 rule, they simply use their social media to post their current
information and ads. Crush key sentence
: Ordinary, meet extraordinary. Fanta
Key sentence : One for all. And all
for Fanta! . The most successful
post for Crush is their Halloween video which received 2.7K likes and 100+
comments. In comparison the most successful post for Fanta is their Fanta
contest hint # 3 which received 2.2K likes and 543 Shares. These two were
successful because they both were very strong relatable posts. The contest
really helped create brand awareness and customer interaction and the Halloween
video was a comic enjoyable video.
great blog I love soft drinks ;). Love the pictures and great comments.
ReplyDeleteGood Job with your analysis! keep up the good work :D
ReplyDeleteI never noticed how these companies are only active during major selling seasons! That's quite interesting. It would've been nice if there were visuals or links that redirects us to the videos! Overall, great info!
ReplyDelete