Crush promotion

My marketing idea is the for Crush soda Brand. They have been had much success through their Instagram page and that is the main platform that their target consumers are using on a daily bases. My idea for marketing the crush brand is to create a fun interacting way for word of mouth to be the main way our brand is heard of. My idea will be to target the young adults who use Instagram and enjoy soda pops. The idea is to create a hashtag where customers tag a crush products in a comic way to enjoy and to post it. After they post it they use the hashtag and Crush soda will post it on their page. At the end of the month which ever picture receives the most likes will receive a paid trip curiously of Crush Soda.  This will bring more followers more views and likes to the Crush Instagram page.  The main platform being used will be Instagram but facebook will also play a big role in posting and sharing the pictures as well. This will keep the audience intrigued and have them enjoying the products for a chance to win a trip.