Soda Wars
Twitter Battle Grounds
Coca-Cola Vs. Pepsi
Round 1: Frequency of Post
The Coca-Cola
brand tweets very often; approximately every day and 3-4 hours apart.
Round 2: Type of Content Displayed
The kind of content Coca-Cola tweets about are images of the product and numerous modifications of their products.The kind of content the Pepsi brand tweets about are promotional images/videos displaying the brands product at media events such as Black History Month.
Round 3: Exercises the 50/50
The Coca-Cola brand use the 50/50 rule by stay true to promoting their product but also allowing fan interaction that invites consumer feedback. Pepsi uses the 50/50 rule by promoting their product through media events that initially attract attention to the brand and its products. Pepsi also uses celebrities to endorse their products and establish events that center their brand but also to promote a good cause like #BeyondTheDream event.
Round 4: Use of Keywords
Some keyword sentences used by Coca-Cola on their posts include: #WorldComplimentDay, #CokeMini, #ShareaCoke and #TasteTheFeeling
The keyword sentences used by Pepsi on their posts include: #BeyondTheDream, #TheRecipe, #BlackHistoryMonth, #Fizzamous and #PepsiHalftime.
Tie Breaker:
Coca-Cola’s most successful recent tweets were “Two thirsty heroes. But only one #CokeMini. Let the chase begin” video post about Coca-Cola: Coke Mini involved with Hulk vs. Ant-Man. The tweet received 11K retweets and 14K likes. I think the posts were so successful because it involved the collaboration with Marvel characters battling it out over a CokeMini (modification to the original Coca-Cola beverage).
Pepsi’s most successful recent tweets were “Squad đŸ’¯#PepsiHalftime” image post; receiving 5.5K retweets and 8.8K likes on February 7, 2016.
I think the posts were so successful because it emphasized the brands involvement with worldwide events and how they collaborate with so many different organizations for the greater good of their brand image, fans and others.
Who will take the title?....To be continued, so tune into our next blog!
The Coca-Cola
brand tweets very often; approximately every day and 3-4 hours apart.
The kind of content Coca-Cola tweets about are images of the product and numerous modifications of their products.The kind of content the Pepsi brand tweets about are promotional images/videos displaying the brands product at media events such as Black History Month.
The Coca-Cola brand use the 50/50 rule by stay true to promoting their product but also allowing fan interaction that invites consumer feedback. Pepsi uses the 50/50 rule by promoting their product through media events that initially attract attention to the brand and its products. Pepsi also uses celebrities to endorse their products and establish events that center their brand but also to promote a good cause like #BeyondTheDream event.
Some keyword sentences used by Coca-Cola on their posts include: #WorldComplimentDay, #CokeMini, #ShareaCoke and #TasteTheFeeling
Tie Breaker:
Coca-Cola’s most successful recent tweets were “Two thirsty heroes. But only one #CokeMini. Let the chase begin” video post about Coca-Cola: Coke Mini involved with Hulk vs. Ant-Man. The tweet received 11K retweets and 14K likes. I think the posts were so successful because it involved the collaboration with Marvel characters battling it out over a CokeMini (modification to the original Coca-Cola beverage).
Pepsi’s most successful recent tweets were “Squad đŸ’¯#PepsiHalftime” image post; receiving 5.5K retweets and 8.8K likes on February 7, 2016.
I think the posts were so successful because it emphasized the brands involvement with worldwide events and how they collaborate with so many different organizations for the greater good of their brand image, fans and others.
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