Tuesday, 23 February 2016

SEO analysis: Fanta Vs Crush Soda


            SEO analysis: Fanta Vs Crush Soda


Introduction


SEO is an important consideration for marketers because helps them understand how to best reach their target market. It also helps them understand the current trends in their industry.   In the Soda pop industry, Fanta and Crush Soda are both the leading brands in the carbonated fruit drinks..  Fanta Using keyword sentences throughout their sites like “Soda, Refreshing, pop” In the quest of the most refreshing drink Both of these are two of the top searches found. Both sites Fanta and Crush Soda are not only strong competitors in the soda pop industry but compete drastically with each other being two of the brands most associated with fruit flavored pops.  The objective is to determine which of the two sites when compared has a stronger SEO. 




Summary:

Fanta strengths are its use of customer interaction on their website as well as its use of social media and media platforms to build customer awareness of their products. Crush Soda’s strengths are its use of color and bold features on their website. Their main focus is on their products and making their customers aware of the various flavors available to them through the crush soda brand. The keyword sentences “Soda, Refreshing and pop” are found throughout both the brand website.  Other observations are that were found When searching for content using the keywords:  Carbonated drink, refreshing taste, Soda pop  Fanta was in one of the top searches found.    When searching for content using the keywords:  flavored carbonated drinks, soda pop , , Crush Soda ranked on the second page and not a top search location.   The two sites have this in common the message they convey to their audience but they are different in that one features more customer interaction making it a more visited and searched site compared to the other.

Conclusion:

In the soda  industry, Fanta and Crush Soda are both strong competitors however vary via SOE,Using keyword sentences throughout their sites like “refreshing drink, Soda pop” In my opinion the overall winner of this SEO Search analysis is fanta. 





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