Soda Wars
Pinterest Battle Grounds
Coca-Cola Vs. Pepsi
Round 1: Frequency of Post
On a site
like Pinterest Coca-Cola does not have to post new content often because fans
and followers of the brand post images and discuss their views of certain
products and/or social events that take place involving the brand.
Round 2: Type of Content Displayed
The kind of content Coca-Cola posts include 11 individual themed storyboards arranged into classes regarding promotional images of how-to’s such as easy recipes and snacks and treats, Coca-Cola gear, and special occasions featuring coke products.
The kind of
content that is posted by followers of the Pepsi brand include promotional
images, how-to’s, and industry related events.
Round 3: Platform Feature
Pinterest establishes a promotional platform for the Coca Cola brand; which enables the company and fans to post new pictures of interest about the brand’s products and/or social events. The kind of content that is included are “pins” a button on the site which allows users to select an image of interest and add to their story board. These images posted by fans also provide links to other sites to Coca-Cola Products.
The kind of content that is included are links to other sites, and
categories based on fan interest such as the Pepsi Memorable storyboard page
that shares classic Pepsi antiques.( https://www.pinterest.com/gramofpa/pepsi-memorablia/)
Redemption:
Coca-Cola's most successful recent images were the ones shared by fans in storyboard about Coke’s OPI nail polish line.
Pepsi’s most successful recent images were the ones shared from Pepsi
Next official page.The page
has 1.6K followers and 14 individual Pepsi related storyboards. ( https://www.pinterest.com/pepsinextpins/)
and an individual post with 45 pins ; gaining 1.K followers.
I think the
videos were so successful because it gave fans a view of what Pepsi brand will
elevate to and what the brand will bring to the table to satisfy their
consumers.
The kind of content Coca-Cola posts include 11 individual themed storyboards arranged into classes regarding promotional images of how-to’s such as easy recipes and snacks and treats, Coca-Cola gear, and special occasions featuring coke products.
The kind of
content that is posted by followers of the Pepsi brand include promotional
images, how-to’s, and industry related events.
Pinterest establishes a promotional platform for the Coca Cola brand; which enables the company and fans to post new pictures of interest about the brand’s products and/or social events. The kind of content that is included are “pins” a button on the site which allows users to select an image of interest and add to their story board. These images posted by fans also provide links to other sites to Coca-Cola Products.
The kind of content that is included are links to other sites, and
categories based on fan interest such as the Pepsi Memorable storyboard page
that shares classic Pepsi antiques.( https://www.pinterest.com/gramofpa/pepsi-memorablia/)
Coca-Cola's most successful recent images were the ones shared by fans in storyboard about Coke’s OPI nail polish line.
The page has 51.6K followers and 26 pins and an individual post with 33 pins; gaining 111 likes.(https://www.pinterest.com/pin/205265695490970427/)
I think this specific storyboard were so successful because it emphasis’ the brands product diversity.
Pepsi’s most successful recent images were the ones shared from Pepsi
Next official page.The page
has 1.6K followers and 14 individual Pepsi related storyboards. ( https://www.pinterest.com/pepsinextpins/)
and an individual post with 45 pins ; gaining 1.K followers.
I think the
videos were so successful because it gave fans a view of what Pepsi brand will
elevate to and what the brand will bring to the table to satisfy their
consumers.
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