Social Media Study Analysis: Pepsi

Social Media Study Analysis:

By: Tashante Josephs

Pepsi

Pepsi being the brand known for innovation, creativity, modern approach to product diversity and differentiation and ability to appeal to the younger tech-savvy generations. Although Pepsi faces overwhelming dominance from brand Coca-Cola, Pepsi puts up a great fight in creating new and improved ways in satisfying new and evolving consumer changes. To stay ahead in this industry, Pepsi displays this innovation through product diversity and product differentiation. Pepsi is brand that looks forward to the future. This strategy is evident through their Pepsi Next product line.

Campaigns like this become so successful due to the utilization of social media that in return provides Pepsi with an excellent social media presence that in due time enhances the brand’s image while increasing substantial brand awareness.

The brand is present on several social media sites including facebook, twitter, instagram and google plus. Through these sites the brand is able to strategically distinguish itself from others in the same industry through mass marketing, and constant product modifications to keep up changes in consumer demand. The use of social media sites are most effective when consumers/fans are able ti interact with the brand through a series of campaigns like the ones that take place on Twitter- #PepsiNext and #PepsiMoji.