The third social media platform which we analyzed for both
brands was Instagram. Fanta has not posted anything via Instagram since 2014
and Crush does not update their page regularly. The last time something was
posted from crush was Christmas time. Both brands post pictures of their
products and how they are used during the holidays and how people enjoy them in
fun creative ways. In their description they list their websites and their Facebook.
Both the posts that were the most popular was just a logo from their brand with
a contest detail to visit their webpage. This was popular because it was a
great customer interaction to gain awareness.
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