Tuesday 23 February 2016

SEO analysis: Fanta Vs Crush Soda

Introduction

SEO is an important consideration for marketers because helps them understand how to best reach their target market. It also helps them understand the current trends in their industry. In the Soda pop industry, Fanta and Crush Soda are both the leading brands in the carbonated fruit drinks.. Fanta Using keyword sentences throughout their sites like “Soda, Refreshing, pop” In the quest of the most refreshing drink Both of these are two of the top searches found. Both sites Fanta and Crush Soda are not only strong competitors in the soda pop industry but compete drastically with each other being two of the brands most associated with fruit flavored pops. The objective is to determine which of the two sites when compared has a stronger SEO.

Summary:

Fanta strengths are its use of customer interaction on their website as well as its use of social media and media platforms to build customer awareness of their products. Crush Soda’s strengths are its use of color and bold features on their website. Their main focus is on their products and making their customers aware of the various flavors available to them through the crush soda brand. The keyword sentences “Soda, Refreshing and pop” are found throughout both the brand website. Other observations are that were found When searching for content using the keywords: Carbonated drink, refreshing taste, Soda pop Fanta was in one of the top searches found. When searching for content using the keywords: flavored carbonated drinks, soda pop , , Crush Soda ranked on the second page and not a top search location. The two sites have this in common the message they convey to their audience but they are different in that one features more customer interaction making it a more visited and searched site compared to the other.

Conclusion:

In the soda industry, Fanta and Crush Soda are both strong competitors however vary via SOE,Using keyword sentences throughout their sites like “refreshing drink, Soda pop” In my opinion the overall winner of this SEO Search analysis is fanta.

Friday 19 February 2016

SEO Analysis of Two Brands: Coca-Cola vs. Pepsi

The Ultimate Cola Soft drink Company- SEO Analysis of two Brands

Written by: Tashante Josephs

“Coca-Cola vs Pepsi."

Introduction

SEO is an important consideration for marketers because it allows users interact on a company’s site more efficiently and find solutions to their problems or general inquiries that may pertain to a specific interest in a product or service of a company. From a company’s ēperspective, SEO can also contribute immensely to business growth and meet business objectives. In the carbonated soft drink industry, specializing mainly in cola drinks, Coca-Cola and Pepsi make up the majority of the market share. Using keyword sentences throughout their sites like “Refreshing”. In the quest of the Ultimate Cola Soft Drink there will be many comparisons between the two sites and many opposing factors that will express the overall success of each brand and how that specific enhances brand awareness. Both sites are distinguishable on how they approach their primary target markets as in demographics. Coca-Cola being the biggest sellers of soft drinks is what puts the brand one step ahead of Pepsi. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

Coca-Cola Homepage
http://www.coca-colacompany.com/

Pepsi Homepage
http://www.pepsi.com/en-us/

Summary:

Coca-Cola’s strengths are its use of ability to focus primarily on attracting customers who are in it for the long run and will bring customer loyalty to the brand. Coca cola is company who stresses on its tradition and long-term history of satisfying their customers and through this approach coke is able to attract and hold on to loyal customers. Pepsi’s strengths are its use of youthfulness approach on how it attracts the younger generation through the use of their commercials and ads using youth like terms. Pepsi is focus on the whole experience and living in the moment. When searching for content using the keywords: Global Leader of Soft Drink Beverages, Cola, Refreshing, Coca-Cola ranked first. When searching for content using the keywords: “Refreshing, Crisp and Experience” Pepsi ranked second. The two sites have this in common in how this stressed the fact that their product makes a difference in your lives after consumption but they are different in how they approach their target audience.

Conclusion:

In the soft drink industry, Coca-Cola and Pepsi are the most popular soft drink brands who take up majority of the market. Using keyword sentences throughout their sites like “Refreshing Great Taste”. In my opinion the overall winner of this SEO Search analysis is Coca-Cola.

Wednesday 17 February 2016

Welcome to "A Digital Marketing Analysis of Soft Drink Brands"

This ia s blog that will examine a variety of soft drink brands' and their Social Media and Digital Marketing strategies. This blog is part of a Digital Marketing Course for Sheridan College.

The brands that we will be looking at are: